Joe Survance

Accomplished sales professional with 30 years of experience in individual contributions and strategic leadership across technology and business process outsourcing sectors. Proven expertise in building, leading, coaching, and mentoring high-performing teams to exceed sales, business development, operational, and financial goals. 

Purpose-driven leader with exceptional planning, organizational, and communication skills. Proven ability to build and coach start-ups and lead teams of over 100 across sales, marketing, branch operations, and service functions within a mature organization of 400+ employees. Skilled at fostering a shared vision grounded in trust, open communication, clear objectives, and mutual respect.

Strong understanding of the current market landscape, including products, solutions, verticals, customer needs, and strategic challenges. Lead and contribute to product innovation to ensure continued relevance and growth in a competitive environment. This collaborative approach drives strategic differentiation, builds a unique brand, and increases market share. 

Over 30 years of experience in parking and transportation technology, specializing in go-to-market strategy, product management, marketing, sales, business development, and customer success.

I’m fortunate to have an incredibly supportive and loving wife who keeps our household and family running smoothly. I’m also blessed with a brilliant son, an amazing daughter, and two dogs—Ellie who’s sharp, and Chai, who has her own quirky charm. I’m truly grateful for the life we’ve built together.

Senior Director, Transportation Sales Leader | Sales & Business Development

October 2022 - August 2024 

Originally engaged as a consultant, I transitioned into a full-time role as Senior Director of Business Development at Conduent, managing a portfolio across Curbside Management, Public Safety, Rode Usage, Transit. I was soon promoted to Transportation Sales Lead, reporting to the CRO, where I implemented a structured sales cadence (weekly/monthly/quarterly) that drove pipeline velocity and forecast accuracy. 

Following Conduent’s divestiture of its Curbside and Public Safety lines to Modaxo in May 2024 and a broader reorganization of the remaining transportation units, I exited the company in August 2024. 

This marked the successful relaunch of Joe Parking & Associates. 

Senior Vice President - Sales | Advisor (Joe Parking)

August 2019 - August 2022 

We developed and executed a comprehensive North American strategy that integrates direct sales, channel partners, and strategic partners, with a particular focus on cities and vertical markets. This approach enabled us to deliver our distinctive IoT/AI parking guidance platform through a robust ecosystem that effectively connects mobility demand with parking supply.

The solution offers clients a unified Single Pane of Glass for Parking Guidance and Wayfinding applications, which has proven to be highly effective. This strategy has led to the acquisition of several new clients, including the largest contract in Cleverciti's history. Over these three years, Cleverciti achieved a remarkable 1,000% increase in Total Contract Value compared to the previous four years.

With this strong foundation in North America, Cleverciti was able to establsih themselves and realize thier longterm objectives.

SVP - Sales & Marketing | SVP - Marketing & Business Development | VP - Strategic Accounts

March 2011 - August 2019 

As a visionary, results-driven executive, I served on the Board of Directors and executive team to help architect and execute a comprehensive business plan spanning manufacturing, software, support, and sales. I directed marketing and sales operations across 19 offices, leading a high-performing team of 30+ sales executives and 14+ channel partners. By spearheading a cross-functional capture team—integrating Engineering, Project Management, Sales, and Legal—I successfully de-risked complex pursuits and optimized profitability. This strategic alignment delivered a sustained win rate exceeding 40% over a seven-year period. 

Vice President - Director of Sales

January 2000 - March 2011

I led and expanded the Parking Line of Business within the Transportation Solutions Group at Xerox—a Fortune 100 enterprise with $22B in revenue. In this capacity, I directed sales and marketing for a $100M+ division, most notably securing and launching the landmark ParkIndy Public-Private Partnership (P3) contract in Indianapolis. 

Managing a high-performance team of 10 domestic and international sales executives, I drove both new client acquisition and account retention. Beyond sales, I spearheaded marketing for the broader Transportation Group and played an active role in M&A and business development strategy. 

Vice President - Sales & Marketing

August 1998 - January 2000

As Vice President of Sales and Marketing for AutoVu Technologies, one of the early pioneers in License Plate Recognition (LPR) solutions for the parking industry, I joined the startup with just one pilot site. I played a key role in developing the business case and go-to-market strategy, serving as the parking subject matter expert for the development team.

I established and executed the commercial go-to-market strategy for our innovative LPR solution, including designing unique collateral, organizing trade shows, and creating advertising materials within budget. My efforts in building strategic partnerships, such as Ascom/Xerox, led to securing significant accounts, including numerous multi-million dollar airport projects in Tier 1 and Tier 2 markets.

My contributions were crucial in establishing a strong foundation with a commercialized product and referenceable installations, which facilitated AutoVu’s growth and successful exit strategy.

Vice President Sales

October 1994 - August 1998

 As Vice President of Sales at TEM Systems, a long-standing distribution partner of Amano Cincinnati, I led a 13-member sales team focused on gated community access and security systems. Under my leadership, we transformed the business from a high-volume small-project operation into a systems integrator specializing in comprehensive Parking Access & Revenue Control solutions.

We overhauled Project Management processes and managed the P&L effectively, resulting in a remarkable 150% increase in annual revenue over four years, achieved with just one additional sales professional.

Regional Manager 

July 1987 - October 1994 

I began my career in the parking and transportation industry with Amano in 1987, working as a Sales Representative for parking distributors in the Midwest. Over a seven-year period, my responsibilities grew significantly through multiple acquisitions. I progressed to Regional Management roles, overseeing the Chicago and Dallas offices and eventually managing the Midwest region, which included a team of 30 employees across sales, service, support, with P&L responsibilities.